Brand Identity & Packaging Design for Zeit Care
WORK DONE
Brand Positioning and Identity Development
Typography System
Packaging Design and Visual Architecture
THE BRAND
Zeit Care is a hair oil brand founded by Swedish and Moroccan creators, rooted in cultural duality. The concept bridges Scandinavian restraint with Moroccan heritage, offering hair oils tailored to different hair types while honouring tradition through a contemporary lens.
THE WORK
Jennifer developed a new brand identity and packaging system that translates this cross-cultural foundation into a cohesive visual language. The objective was to fuse Scandinavian minimalism with an authentic interpretation of Moroccan influence, avoiding decorative clichés in favour of refined, meaningful references.
The identity combines restrained typography with culturally grounded imagery and a custom pattern inspired by Moroccan tile geometry, reinterpreted in a simplified and modernized form. The result is a balanced system that feels both rooted and contemporary, expressive yet controlled.
