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Brand Identity & Packaging Design for Vani Cosmetics

 
 
 
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WORK DONE

Brand Positioning and Identity Development
Logo and Typography System
Packaging Design and Visual Architecture
 
 
 

THE BRAND

Vani Cosmetics is a Canadian beauty brand offering cruelty-free and vegan colour cosmetics designed to be accessible, inclusive, and highly pigmented across a wide range of skin tones. The brand combines affordability with performance, positioning itself as a playful yet credible presence within the cosmetics market.

 
 
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THE WORK

Jennifer led a complete rebrand of Vani Cosmetics, developing a cohesive visual identity and packaging system across the full product range. The objective was to create a distinctly feminine aesthetic that felt expressive and charming while maintaining maturity, consistency, and professional polish.

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The resulting identity balances softness with structure, using considered colour systems, typography, and packaging architecture to ensure clarity and recognisability across retail and digital environments.

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Photography by Marianne Taylor.

 
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