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Brand Identity & Packaging Design for Offbeat Beauty

 
 
 
 
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WORK DONE

Brand Positioning and Identity Development
Logo and Typography System
Packaging Design and Visual Architecture
 
 
 

THE BRAND

Offbeat Beauty is a semi-permanent hair colour brand developed by a digital creator, positioned to combine expressive self-transformation with a strong visual identity. The concept centres on individuality, creativity, and colour as a form of personal statement.

 
 
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THE WORK

Jennifer developed the full brand identity and packaging system, translating the founder’s vision into a cohesive and retail-ready design language. The direction balances playful, high-impact colour with a modern structural framework, ensuring the brand feels expressive without losing clarity or polish.

 

Inspired by free-spirited, slightly nostalgic references while grounded in contemporary typography and layout systems, the identity bridges a hippie-influenced mood with clean, modern execution.

 
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