BEAUTY INDUSTRY INSIGHTS

Jennifer Carlsson

Aug 26, 2022
1 min

10 Cruelty Free, Vegan and Plastic Free Moisturizers

I think every brand cares about being sustainable, especially indie beauty brands.

Jennifer Carlsson

Jun 10, 2022
1 min

10 Cruelty Free, Vegan and Plastic Free Cleansers

One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.

Jennifer Carlsson

Mar 24, 2022
3 min

DIP IS BETTER! - How Dip Founder Kate Assaraf Created a Sustainable Premium Hair Care Brand

There's no cooler solid hair care brand than Dip! We talk to founder Kate Assaraf about how she created Dip!

Jennifer Carlsson

Jan 26, 2022
4 min

These Big Corporations Own Over 500 Beauty Brands

These big corporations own over 500 Beauty Brands. Find out what brands are owned by what parent companies in this blog post!

Jennifer Carlsson

Jan 26, 2022
3 min

5 common ways beauty brands are greenwashing

Greenwashing is not going to cut it and I hope more brands start to cut the bullshit in 2022.

Jennifer Carlsson

Dec 10, 2021
1 min

10 Cruelty Free Zero Waste Shampoo Bars

Solid Shampoo Bars are Eco-Friendly and there are a ton of different options for different hair types, fragrance preferences and budgets!

Jennifer Carlsson

Sep 9, 2021
2 min

10 Aluminum Free Natural and Zero Waste Deodorants

There are A TON of options out there for aluminum free natural deodorant! All of these are cruelty free and most of them vegan.

Jennifer Carlsson

Jul 25, 2021
4 min

Is it actually sustainable? Greenwashing in the Beauty Industry.

With the industry actively lying to you it's really hard to make sustainable choices. In this article I help uncover greenwashing.

Jennifer Carlsson

Jun 6, 2021
4 min

Everything about Cruelty-Free Cosmetics

I'm going to do my best to answer all the questions you might have about cruelty-free cosmetics.

Jennifer Carlsson

Feb 18, 2021
1 min

10 Beauty Brands with Eco Friendly Packaging

I really wanted to highlight some really cool brands that have put a lot of thought and work into having packaging that is both sustainable

Jennifer Carlsson

Feb 3, 2021
1 min

10 Cosmetics Brands With Wood Packaging

With how much plastic is ending up in landfills or worse in nature, a lot of brands are looking to decrease their plastic use by turning to

Jennifer Carlsson

The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

BEAUTY INDUSTRY INSIGHTS

Jennifer Carlsson

The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist