BEAUTY INDUSTRY INSIGHTS

Brand Type: Bright Future

Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style.

Brand Type: Modern Minimalist

This brand type is called Modern Minimalist.

Brand Types: Apothecary Lab

This is the third in a series of brand types that I have created. From super cute brands we now dive into something completely different!

Brand Type: Fun Friend

This category is overall where you will find the absolute cutest skincare brands.

Brand Type: Selfcare & Chill

This brand type is super colorful and fun, targeting millennials that love sensorial skincare as self-care.