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I believe that independently owned businesses can make a huge difference in the world. Unlike big corporations you have the power to make choices that will make the world better. I work with beauty brands that want to make the choice to do things differently from the giants. We must make big changes in the world to preserve the only planet we have.

My mission is to work with conscious independent beauty brands to take market share away from the big corporations by doing better. I want to help you and empower you to make choices that are better for your business and better for the world.  

Mintoiro logo in cream color, it a circle with Mintoiro written in japanese signs on the top side and written in latin letters.


I'm Jennifer Carlsson, a 29 year old non-binary graphic designer from Stockholm Sweden. I'm a brand strategist and designer specialized in the cosmetics industry.

I founded Mintoiro in late 2020.

Small picture of me, I'm smiling in the picture, I have long blue hair and a pink sweater.


Im so glad you dropped in, I hope I can be of help to you. But before all that I figured I would tell you about myself a bit. As you can already see I love animals! In my home I care for my adorable hamster Mochi, my sweet mouse Teddy and my four playful degus Gnar, Zed, Fizz and Ekko. They keep me really happy and cheerful every day.


For many years I was an online fashion blogger and influencer. I organized events, coordinated fashion shows and held lectures about fashion. I've also worked with holding lectures about ASD together with Attention to help spread better understanding for the neurodiverse. As a person with ASD and ADD myself I use my different way of thinking and strong drive to constantly learn and improve. There are a lot of misconceptions out there about autism and I want to be a good role model and show that being different can be your strength. If you want to learn more about issues that are important to autistic people check out ASAN's Position Statements.

A part of having ASD is having special interests and for some time a huge interest of mine has been specifically cosmetics packaging. I make spreadsheets of cosmetics brands and research how trends in packaging design developed. This is a big part of why I decided to specialize in cosmetics packaging.

//Jennifer Carlsson

Illustration of a bunny laying down wearing eye glasses and reading a book. Looks like a really good read!
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Simple illustation of a paint roller. It doesn't have any huge point, I just kind like putting little doodles around the webite.
ミント いろ (Minto Iro)
Japanese; Mint Color
This is an illustration of a degu, you might not know what a degu is but neither does any sighted people I mention them to. They have long tails and cut button noses. They are bit like a mix between a bunny and a squirrel.
This is another degu illustation.