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What is mintoiro?

I'm Jennifer Carlsson, a 28 year old non-binary graphic designer from Stockholm Sweden. I founded Mintoiro, a branding and packaging design company.


I specialize in packaging and brand strategy for cosmetics companies. 

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Mission Statement

There are many great things out there in the world waiting to be discovered. But sadly many are not found because they are not presented in a way that will get seen by the people that will love it. I want to help people innovate what they have to offer and present it in a way that will get the people that will love what you do to notice.


I want my work to help spread joy and make the world just a little bit more magical. I aim to make my process enjoyable and as stress free as possible, both for myself and my clients. I love what I do and my goal is to help you.

I want to help brands that I believe in so it's important for me to work with brands that align with my values. For that reason I will not work with brands that are not cruelty-free. I also love working with independently owned brands.



Im so glad you dropped in, I hope I can be of help to you. But before all that I figured I would tell you about myself a bit. As you can already see I love animals! In my home I care for my adorable hamster Teemo, my sweet mouse Teddy and my four playful degus Gnar, Zed, Fizz and Ekko. They keep me really happy and cheerful every day.


For many years I was an online fashion blogger and influencer. I organized events, coordinated fashion shows and held lectures about fashion. I've also worked with holding lectures about ASD together with Attention to help spread better understanding for the neurodiverse. As a person with ASD and ADD myself I use my different way of thinking and strong drive to constantly learn and improve. There are a lot of misconceptions out there about autism and I want to be a good role model and show that being different can be your strength. If you want to learn more about issues that are important to autistic people check out ASAN's Position Statements.

A part of having ASD is having special interests and for some time a huge interest of mine has been specifically cosmetics packaging. I make spreadsheets of cosmetics brands and research how trends in packaging design developed. This is a big part of why I decided to specialize in cosmetics packaging.

//Jennifer Carlsson

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ミント いろ (Minto Iro)
Japanese; Mint Color
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©2020-2021 Jennifer Carlsson


Jennifer Carlsson


Stockholm, Sweden


Logo for Beauty Design Awards, link leads to the directory page of my blog posts about the beauty design awards.
Mintoiro logo, it a rectangle with Mintoiro written in japanese signs on the top side and written in latin letters.