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Mintoiro logo in cream color, it a circle with Mintoiro written in japanese signs on the top side and written in latin letters.


I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I specialize in helping beauty brand founders make their brand everything they dreamed it could be.

ミント いろ (Minto Iro)
Japanese; Mint Color
mintoiro selfie.png


I spend most of my days gathering about the beauty industry into a huge database and thanks to my eidetic memory the database is both in both my computer and my head. Want to know what’s going on in the beauty industry? I’m the person to talk to.

As a multitalented Unicorn bringing together a critical eye and aesthetic sense as a professional designer with data science, business analysis and strategic thinking I offer a unique holistic perspective and understanding of the industry.

As the founder and project manager of Beauty Design Awards and a huge skincare junkie myself I can also clearly see the consumer perspective. I’m constantly trying new products from all kinds of brands, probably changing up my skincare routine more often than I should. When I was younger, I was also a social media influencer giving me a in depth understanding of social media marketing and working with influencers.

//Jennifer Carlsson

Illustration of a bunny laying down wearing eye glasses and reading a book. Looks like a really good read!
Little Dreamer rendering 5-View 3 edited
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